Monday, May 2, 2011

The Power of Email

The Physicians Committee for Responsible Medicine is a nonprofit organization that promotes preventive medicine while encouraging higher standards for ethics and effectiveness in research. As part of one of its campaigns to end the use of ferrets and kittens in pediatrics residency training, over 12,000 emails of support were sent to the University of Washington medical school dean within a few hours.

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PCRM has a very active online community and sends out carefully timed messages to help further its advocacy work. Visit PCRM's website, and find it on Facebook and Twitter @PCRM to join its online community.

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